Cancer Awareness Program – Rotary 3141
Creating Cancer Awareness one step at a time!
The Rotary Club of Bombay – Cancer Aid Committee, participated in the District 3141 Cancer awareness program held at Lala Lajpatrai auditorium on 1st February 2017. Rtn. Madhusudan Daga, Chairperson – Cancer Aid Committee, presented a report on the activities of the committee. Addressing an audience of over 500 guests including Rotarians, Inner wheel members, Rotractors and Municipal School children.
The Cancer Aid Committee has always been a part of the Rotary Club of Bombay. It provided financial aid for Cancer Treatment. This year the mandate for this committee has been widened by President Dr Mukesh Batra, to include a very important aspect, that of Cancer Awareness.
To facilitate the cause, a structured program was drawn out, a variety of common types of cancers were identified, including Tobacco-Related, Prostrate, Cervical and many more. Audiences were identified based on age, gender and socio-economic status. Vehicles for delivery of information were decided upon. Partners were identified including – CPAA & Salaam Bombay.
Ms. Shubha Barry from Princeton USA, a five-time survivor of Cancer was invited as a speaker for the cause. She shared her experience with members who greatly appreciated her words and were inspired to contribute towards the cause.
Reaching out to the youth!
A special three-month digital campaign targeted at the youth was launched in October 2016. Platforms of Twitter, Facebook and Instagram were used to communicate the message of Cancer Awareness through a well though out, well designed and effective creative online campaign.
In keeping with the Rotary spirit we would be delighted to share these creatives with anyone who wishes to amplify this message of hope.
Do get in touch with Rtn. Madhusudan Daga at firstname.lastname@example.org if you wish to help.