Spotlight on Elders
DISTRICT 3141’s team headed by our very own PP Rtn. Ramesh Narayan executed an awareness campaign on what exactly elders in society need from young adults. Research showed that what they really wanted, predominantly, was just one thing: ‘time’ from their young.
The India Chapter of the International Advertising Association (IAA) decided to take this up as their new project in partnership with Rotary, to visibly demonstrate that what’s good is good for business.
Campaign India (the most popular advertising publication) invited entries for an integrated communications campaign to be created only by young professionals in the advertising industry.
A top class jury judged 94 entries that were received. The winning team from Ogilvy was felicitated at the IndIAA awards event by District Governor Harjit Singh Talwar, Rotary Club of Bombay President Preeti Mehta, Nestlé Chairman Suresh Narayanan and IAA Awards Committee Chairman Abhishek Karnani.
Free Press Journal and the Mid-Day have already run these winning three ad campaign while the Zee media group has agreed to produce the winning film entry at their own cost and run it across their platforms.
The entire advertising industry and District 3141 are chipping in to help this much required cause – “Care for Elders”. Thank you PP Rtn. Ramesh Narayan for this wonderful initiative and bringing this need of the hour cause to fruition with an expansive and prominent reach-out.
