Lulu Raghavan, Managing Director, Landor & Fitch, On Extraordinary Brand Transformation (An Inside Out Journey)
BRANDS AND DESIGN HAVE AN INCREDIBLE VALUE IF THEY ARE UTILISED WELL IN AN ORGANISATION. THE PROBLEM IS THAT A LOT OF US THINK OF A BRAND AS A LOGO AND SO THE IMPACT OF BRAND IS LIMITED. TODAY I AM GOING TO TALK ABOUT THE POWER OF BRAND TO TRANSFORM AN ORGANISATION AND INDIVIDUALS. Brand...