Croma Disposes of E-Waste
ELECTRONIC waste or e-waste is a term for electronic products that are unwanted and/ or obsolete. E-waste is created from anything electronic, that is, computers, televisions, monitors, cell phones, laptops, cameras, air conditioners, printers etc.
India is the fifth largest producer of e-waste in the world discarding roughly 18.5 lakh metric tonne of electronic waste each year. It is likely to reach 52 lakh metric tonne by 2020. Ninety-five per cent of the processing of electronic waste is carried out by the unskilled informal sector which releases lead mercury and other toxin into the air and uses acid to extract precious metals from hardware. The rest is dumped, letting pollutants seep into groundwater.
Croma believes that it is their responsibility not only to help consumers with the latest gadgets, but also land assistance when it comes to the old ones. E-Care, their e-waste disposal programme, is a small step towards a brighter every day.
E-Care at Croma has been a commitment that they have stayed true to for the past two years. Over 130 Croma stores have been installed with E-Care bins that receive drop-offs. They also arrange for a doorstep pickup of e-waste that can be arranged by simply calling 7207-666-000.
To make it even more appealing, Croma vows to plant a tree in the customer’s name with every waste disposal. A total of 103,618 trees have been planted so far.