‘INK TO IGNITE’ – ROTARACT CLUB EMPOWERS BY NMJ STUDENTS WITH ADVERTISING SKILLS
The Rotaract Club of ATLAS SkillTech University conducted Ink to Ignite, a three-day interactive project at Bhavishya Yaan NMJ School, where eight Rotaractors mentored students from grades 8, 9, and 10 in creating a complete advertising campaign. The programme covered storytelling, media handling, and campaign execution, equipping students with essential marketing skills.
DAY 1 – INK:
The session focused on storytelling, brand representation, and tagline creation. Students learned how to craft compelling messages to effectively communicate their brand’s identity.
DAY 2 – ACTION:
A guest speaker from ATLAS SkillTech University experienced in camera work and professional editing introduced students to lighting, camera angles, and voiceovers. This hands-on training helped them translate their ideas into visually engaging advertisements.
DAY 3 – PANEL DISCUSSION:
Students engaged in a panel discussion with one team playing the role of brand representatives while others acted as journalists. Using professional media etiquette, they practised framing questions and presenting their campaigns. Each team had 10 minutes to showcase their work.
The event concluded with the announcement of the winning team and certificate distribution to all participants. The project was a resounding success, sparking creativity and confidence in the students, and leaving them with valuable real-world marketing skills.