Vol. 58 No. 45 • June 6, 2017
Celebrities enjoy a larger than life status in India. People follow their every move closely. Their recognition can therefore become a powerful force in raising awareness for crucial domestic as well as international social issues.
In today’s times of digitalisation, there are many ways through which celebs can reach out to people with a social message. It can be through endorsements, chat shows, news channels, reality shows and social media. With the kind of spotlight they enjoy, they must put their best foot forward to serve society by supporting a social cause and promoting it through different mediums.
There are many celebrities who are already working diligently towards bringing a change in society. Shabana Azmi has been a children and women rights activist for a long time, apart from fighting the stigma and injustice associated with AIDS. Aamir Khan is a perfect example of how to use stardom to create awareness and awakening. He managed to bring in a positive change in society with India’s first talk show on social issues, ‘Satyamev Jayate,’ which he hosted. Actress Nandita Das was the face of the campaign ‘Dark is Beautiful’, aimed at those who think that fair skin is better. Deepika Padukone chose to talk about her depression publicly. Her foundation, ‘The Live Love Laugh Foundation’, is in the process of being setup and aims to spread awareness about mental health and offer help to those who are affected. Superstar Amitabh Bachchan has been involved in numerous social works and supports various causes and charities. Amongst his several campaigns, some of the important ones are polio eradication campaign, the Beti Bachao, Beti Padhao campaign and Swachh Bharat Abhiyan.
Today, we are awarding actor, entrepreneur and social activist Juhi Chawla with a Social Service Award for her support to social causes like creating awareness about harmful effects of plastic and overuse of mobile phones.
With the wonderful work that the Rotary Club of Bombay is doing, a brand ambassador for our club may help us to enhance and create awareness for our projects. Would celebrities like Juhi Chawla step up and fill this role?
